Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Science Communication Skills for Press Officers
Introduction to the "Science Communication Skills for Press Officers" course
Welcome to the course
The Basics of Scientific Research
Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
What is research? - part 1 - 3/12
What is research - part 2 - 4/12
How research is done - 5/12
Uses of research - 6/12
Types of research 7/12
Basic vs applied research - 8/12
Experimental vs non-experimental research - 9/12
Qualitative vs quantitative research - 10/12
Descriptive vs correlational vs explanatory research - 11/12
In summary - 12/12
Post module assessment
Module completed!
What makes news in science
Pre-module assessment
Learning objective - 1/13
Introduction - 2/13
What the media want from science - 3/13
So, what is newsworthy in science? - part 1 - 4/13
So, what is newsworthy in science? - part 2 - 5/13
News values activity 1 - 6/13
News values activity 2 - 7/13
News values activity 3 - 8/13
News values activity 4 - 9/13
News values activity 5 - 10/13
News values activity 6 - 11/13
Application of science news values - 12/13
Summary - 13/13
Post module assessment
Module completed!
Spotting the news in a scientific paper
Pre-module assessment
Learning objective - 1/11
Introduction - 2/11
Why you need to know how to spot the news - 3/11
Differences between scientific papers and journalists’ stories - 4/11
Why you need to read scientific papers - 5/11
How scientists structure their papers - 6/11
Understanding the title - 7/11
The story at the bottom - 8/11
Rest of the paper - 9/11
Home work - 10/11
Summary of how to spot the news - 11/11
Post module assessment
Module completed!
How to interpret research findings
Pre-module assessment
Learning objective - 1/11
Introduction - 2/11
Understanding study results - 3/11
Sample mean vs whole group mean - 4/11
p-value and statistical significance - part 1 - 5/11
p-value and statistical significance - part 2 - 6/11
Correlation and causation - 7/11
Experimental vs non-experimental studies - 8/11
Absence of evidence is not evidence of absence - 9/11
Three other issues to look out for - 10/11
Summary - 11/11
Post module assessment
Module completed!
How to find the story in a technical report
Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
What’s in a technical report? - 3/12
How journalists use information from technical reports - 4/12
Structure of technical reports - 5/12
Table of contents - 6/12
Executive summary - 7/12
Main body - 8/12
Annexes - 9/12
Application of news values to technical reports - 10/12
Reading the report - 11/12
In summary - 12/12
Post module assessment
Module completed!
How to simplify science without losing its meaning
Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
To simplify science you have to understand it - 3/12
How to simplify science - 4/12
Avoid technical jargon where possible - 5/12
What if you must use technical terms? - 6/12
Make meaningful comparisons & Use relevant real life examples - 7/12
Good use of images and audio & Use statistics sparingly - 8/12
Keep it lean to avoid information overload - 9/12
Give them something to see, touch and feel - 10/12
Exercise and homework - 11/12
In Summary - 12/12
Post module assessment
Module completed!
How to simplify numbers and statistics
Pre-module assessment
Learning objective - 1/9
Introduction - 2/9
Using fewer numbers in a sentence - 3/9
Limit the number of digits and decimal places - 4/9
Use familiar fractions - 5/9
Use infographics - 1/2 - 6/9
Use infographics - 2/2 - 7/9
Compare with familiar items - 8/9
Summary: How to simplify statistics - 9/9
Post module assessment
Module completed!
Making science Interesting to journalists
Pre-module assessment
Learning objective - 1/7
Introduction - 2/7
Newsworthiness may not be enough - 3/7
Techniques for making science relatable - Humanise the science - 4/7
Making science relatable - Ride on a trending topic - 5/7
Making science relatable - Address people’s most pressing needs, problems and aspirations - 6/7
Summary - 7/7
Post module assessment
Module completed!
How to find and work with science journalists
Pre-module assessment
Learning objective - 1/10
Scientists vs journalists - 2/10
Science journalists - 3/10
Finding the right journalist - Look for the authors of good science stories - 4/10
Finding the right journalist - See who is following your organisation online - 5/10
Finding the right journalist - Use professional associations - 6/10
Finding the right journalist - Introduce yourself to journalists at scientific meetings and events - 7/10
Finding the right journalist - Referral from other communication specialists and and journalists - 8/10
Working with journalists - 9/10
Summary - 10/10
Post module assessment
Module completed!
Ethical issues in communicating research findings
Pre-module assessment
Learning objective - 1/6
Introduction - 2/6
Definition of ethics and reasons for ethical communication - 3/6
Research, journalism and communication ethics principles - 4/6
Application of the ethical principles - 5/6
Summary - 6/6
Post module assessment
Module completed!
Course completed!
Teach online with
How scientists structure their papers - 6/11
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock