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Science Communication Skills for Press Officers

Introduction to the "Science Communication Skills for Press Officers" course

Welcome to the course

The Basics of Scientific Research

Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
What is research? - part 1 - 3/12
What is research - part 2 - 4/12
How research is done - 5/12
Uses of research - 6/12
Types of research 7/12
Basic vs applied research - 8/12
Experimental vs non-experimental research - 9/12
Qualitative vs quantitative research - 10/12
Descriptive vs correlational vs explanatory research - 11/12
In summary - 12/12
Post module assessment
Module completed!

What makes news in science

Pre-module assessment
Learning objective - 1/13
Introduction - 2/13
What the media want from science - 3/13
So, what is newsworthy in science? - part 1 - 4/13
So, what is newsworthy in science? - part 2 - 5/13
News values activity 1 - 6/13
News values activity 2 - 7/13
News values activity 3 - 8/13
News values activity 4 - 9/13
News values activity 5 - 10/13
News values activity 6 - 11/13
Application of science news values - 12/13
Summary - 13/13
Post module assessment
Module completed!

Spotting the news in a scientific paper

Pre-module assessment
Learning objective - 1/11
Introduction - 2/11
Why you need to know how to spot the news - 3/11
Differences between scientific papers and journalists’ stories - 4/11
Why you need to read scientific papers - 5/11
How scientists structure their papers - 6/11
Understanding the title - 7/11
The story at the bottom - 8/11
Rest of the paper - 9/11
Home work - 10/11
Summary of how to spot the news - 11/11
Post module assessment
Module completed!

How to interpret research findings

Pre-module assessment
Learning objective - 1/11
Introduction - 2/11
Understanding study results - 3/11
Sample mean vs whole group mean - 4/11
p-value and statistical significance - part 1 - 5/11
p-value and statistical significance - part 2 - 6/11
Correlation and causation - 7/11
Experimental vs non-experimental studies - 8/11
Absence of evidence is not evidence of absence - 9/11
Three other issues to look out for - 10/11
Summary - 11/11
Post module assessment
Module completed!

How to find the story in a technical report

Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
What’s in a technical report? - 3/12
How journalists use information from technical reports - 4/12
Structure of technical reports - 5/12
Table of contents - 6/12
Executive summary - 7/12
Main body - 8/12
Annexes - 9/12
Application of news values to technical reports - 10/12
Reading the report - 11/12
In summary - 12/12
Post module assessment
Module completed!

How to simplify science without losing its meaning

Pre-module assessment
Learning objective - 1/12
Introduction - 2/12
To simplify science you have to understand it - 3/12
How to simplify science - 4/12
Avoid technical jargon where possible - 5/12
What if you must use technical terms? - 6/12
Make meaningful comparisons & Use relevant real life examples - 7/12
Good use of images and audio & Use statistics sparingly - 8/12
Keep it lean to avoid information overload - 9/12
Give them something to see, touch and feel - 10/12
Exercise and homework - 11/12
In Summary - 12/12
Post module assessment
Module completed!

How to simplify numbers and statistics

Pre-module assessment
Learning objective - 1/9
Introduction - 2/9
Using fewer numbers in a sentence - 3/9
Limit the number of digits and decimal places - 4/9
Use familiar fractions - 5/9
Use infographics - 1/2 - 6/9
Use infographics - 2/2 - 7/9
Compare with familiar items - 8/9
Summary: How to simplify statistics - 9/9
Post module assessment
Module completed!

Making science Interesting to journalists

Pre-module assessment
Learning objective - 1/7
Introduction - 2/7
Newsworthiness may not be enough - 3/7
Techniques for making science relatable - Humanise the science - 4/7
Making science relatable - Ride on a trending topic - 5/7
Making science relatable - Address people’s most pressing needs, problems and aspirations - 6/7
Summary - 7/7
Post module assessment
Module completed!

How to find and work with science journalists

Pre-module assessment
Learning objective - 1/10
Scientists vs journalists - 2/10
Science journalists - 3/10
Finding the right journalist - Look for the authors of good science stories - 4/10
Finding the right journalist - See who is following your organisation online - 5/10
Finding the right journalist - Use professional associations - 6/10
Finding the right journalist - Introduce yourself to journalists at scientific meetings and events - 7/10
Finding the right journalist - Referral from other communication specialists and and journalists - 8/10
Working with journalists - 9/10
Summary - 10/10
Post module assessment
Module completed!

Ethical issues in communicating research findings

Pre-module assessment
Learning objective - 1/6
Introduction - 2/6
Definition of ethics and reasons for ethical communication - 3/6
Research, journalism and communication ethics principles - 4/6
Application of the ethical principles - 5/6
Summary - 6/6
Post module assessment
Module completed!
Course completed!

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Introduction - 2/13

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