Introduction to "Media skills for scientists" course
How to make news with your research.
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Pre-module assessment
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How to make news with your research: learning objectives - 1/12
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How to make news with your research: more science - 2/12
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How to make news with your research: attributes of news - 3/12
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How to make news with your research: impact - 4/12 (0:20)
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How to make news with your research: controversy - 5/12
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How to make news with your research: newness - 6/12
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How to make news with your research: the surprising or unusual - 7/12 (0:20)
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How to make news with your research: prominence - 8/12 (0:25)
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How to make news with your research: topicality - 9/12
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How to make news with your research: proximity - 10/12
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How to make news with your research: recap of news values- 11/12
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How to make news with your research: exercise - 12/12
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Post-module assessment
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Module completed!
How to simplify science
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Pre-module assessment
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How to simplify science: learning objectives - 1/10:
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How to simplify science: why it is important - 2/10
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How to simplify science: the six ways of simplifying science - 3/10
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How to simplify science: avoid technical jargon - 4/10
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How to simplify science: meaningful comparisons - 5/10
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How to simplify science: relevant examples - 6/10
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How to simplify science: images - 7/10
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How to simplify science: keep it lean - 8/10
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How to simplify science: use statistics sparingly - 9/10
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How to simplify science: recap - 10/10
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Post-module assessment
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Module completed!
How to simplify numbers and statistics
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Pre-module assessment
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Learning objectives - 1/13
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Top five reasons you need to use numbers and statistics - 2/13
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But... 3/13
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Reflection - 4/13
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Use as few numbers as possible per sentence - 5/13
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Limit the number of digits and decimal places - 6/13
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Use familiar fractions - 7/13
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Create simple tables - 8/13
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Use charts - 9/13
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Use graphic illustrations - 10/13 (0:40)
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Make meaningful comparisons to give meaning to the numbers - 11/13
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Explain what the numbers mean in real life - 12/13
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Summary: How to simplify statistics - 13/13
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Post-module assessment
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Module completed!
How to make a compelling pitch
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Pre-module assessment
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Learning objectives - 1/11
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Recap: what makes news? - 2/11
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Making your story compelling - 3/11
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Humanise the science - 4/11
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Ride on trending topics - 5/11
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Appeal to people’s most pressing needs, problems and aspirations - 6/11
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Generate amazing facts - 7/11
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Pitching to an editor - 8/11
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Common elements of pitching guidelines and templates (part 1) - 9/11
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Common elements of pitching guidelines and templates (part 2) - 10/11
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In summary - 11/11
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Post-module assessment
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Module completed!
How the media works
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Pre-module assessment
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Learning objectives - 1/9
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Question - 2/9
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Types of media - 3/9
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How is the media funded? - 4/9
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Who places the information in the media? - 5/9
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Who does what in the newsroom - 6/9
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How journalists get their stories - 7/9
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Quiz - 8/9
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In summary - 9/9
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Post-module assessment
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Module completed!
Maximising opportunities in the media
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Pre-module assessment
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Learning objectives - 1/8
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Identifying different sections or segments within a media outlet - 2/8
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Exercises - 3/8
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A few more exercises - 4/8
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How to find space for science - 5/8
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Follow-up stories - 6/8
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Examples of follow-up stories - 7/8
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Summary - 8/8
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Post module assessment
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Module completed!
How to find and work with a journalist
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Pre-module assessment
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Learning objectives - 1/11
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Introduction - 2/11
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How to find journalists - 3/11
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Option 1: Look for the authors of good science stories - 4/11 (0:30)
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Option 2: See who is following your organisation online - 5/11
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Option 3: Use professional associations - 6/11
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Option 4: Introduce yourself at science meetings and events -7/11
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Option 5: Referral from other scientists and journalists - 8/11
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Managing contacts - 9/11
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How to work with journalists - 10/11
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Summary - 11/11
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Post module assessment
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Module completed!
How to write a press release
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Pre-module assessment
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Learning objective - 1/11
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Warm-up activity - 2/11
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Under what circumstances do you issue a press release? - 3/11
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Before you write anything... - 4/11
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How to structure a press release - 5/11
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How to write your press release - heading - 6/11
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How to write your press release - paragraphs - 7/11
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How to write your press release - other components - 8/11
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Common mistakes - 9/11
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Five ways to disseminate your press release - 10/11
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In summary - 11/11
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Post module assessment
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Module completed!
How to handle media interviews
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Pre-module assessment
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Learning objective - 1/10
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What do journalists want? - 2/10
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Benefits of media involvement - 3/10
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Interview after a press release - 4/10
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Scientists as sources of information - 5/10
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Anticipating the journalist’s questions - 6/10
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Handling the interview - 7/10
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Some do’s and don’ts during an interview - 8/10
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After the interview - 9/10
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Summary - 10/10
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Post module assessment
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Module completed!
Live on air: Handling radio and TV talk shows
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Pre-module assessment
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Learning objective - 1/8
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Introduction - 2/8
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Warm-up - 3/8
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How to get invited to participate in a talk show - part 1 - 4/8
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How to get invited to participate in a talk show - part 2 - 5/8
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Some Do’s and Don’ts - 6/8
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In front of the camera - 7/8
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And finally... - 8/8
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Post module assessment
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Module completed!
Creating a science blog
Using social media to communicate your research
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Pre-module assessment
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Learning objective - 1/11
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Warm-up activity - 2/11
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Benefits of using social media - 3/11
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Selecting social media platforms - 4/11
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Facebook - 5/11
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Twitter - 6/11
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YouTube, WhatsApp, Instagram and LinkedIn - 7/11
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Synchronisation of social media accounts - 8/11
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Tips on packaging social media content - 9/11
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What to share on social media - 10/11
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In summary - 11/11
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Post module assessment
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Module completed!
Developing a media plan for your research
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Pre-module assessment
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Learning objective - 1/8
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Let’s begin with a poll - 2/8
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Why work with the media - 3/8
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Why a media plan - 4/8
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Choosing media outlets - 5/8
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What to communicate at different stages of research - 6/8
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When to release information - 7/8
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In summary - 8/8
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Post module assessment
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Module completed!
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Course completed!
