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Media skills for scientists
Introduction to "Media skills for scientists" course
Welcome to the course
List of course modules
How to make news with your research.
Pre-module assessment
How to make news with your research: learning objectives - 1/12
How to make news with your research: more science - 2/12
How to make news with your research: attributes of news - 3/12
How to make news with your research: impact - 4/12 (0:20)
How to make news with your research: controversy - 5/12
How to make news with your research: newness - 6/12
How to make news with your research: the surprising or unusual - 7/12 (0:20)
How to make news with your research: prominence - 8/12 (0:25)
How to make news with your research: topicality - 9/12
How to make news with your research: proximity - 10/12
How to make news with your research: recap of news values- 11/12
How to make news with your research: exercise - 12/12
Post-module assessment
Module completed!
How to simplify science
Pre-module assessment
How to simplify science: learning objectives - 1/10:
How to simplify science: why it is important - 2/10
How to simplify science: the six ways of simplifying science - 3/10
How to simplify science: avoid technical jargon - 4/10
How to simplify science: meaningful comparisons - 5/10
How to simplify science: relevant examples - 6/10
How to simplify science: images - 7/10
How to simplify science: keep it lean - 8/10
How to simplify science: use statistics sparingly - 9/10
How to simplify science: recap - 10/10
Post-module assessment
Module completed!
How to simplify numbers and statistics
Pre-module assessment
Learning objectives - 1/13
Top five reasons you need to use numbers and statistics - 2/13
But... 3/13
Reflection - 4/13
Use as few numbers as possible per sentence - 5/13
Limit the number of digits and decimal places - 6/13
Use familiar fractions - 7/13
Create simple tables - 8/13
Use charts - 9/13
Use graphic illustrations - 10/13 (0:40)
Make meaningful comparisons to give meaning to the numbers - 11/13
Explain what the numbers mean in real life - 12/13
Summary: How to simplify statistics - 13/13
Post-module assessment
Module completed!
How to make a compelling pitch
Pre-module assessment
Learning objectives - 1/11
Recap: what makes news? - 2/11
Making your story compelling - 3/11
Humanise the science - 4/11
Ride on trending topics - 5/11
Appeal to people’s most pressing needs, problems and aspirations - 6/11
Generate amazing facts - 7/11
Pitching to an editor - 8/11
Common elements of pitching guidelines and templates (part 1) - 9/11
Common elements of pitching guidelines and templates (part 2) - 10/11
In summary - 11/11
Post-module assessment
Module completed!
How the media works
Pre-module assessment
Learning objectives - 1/9
Question - 2/9
Types of media - 3/9
How is the media funded? - 4/9
Who places the information in the media? - 5/9
Who does what in the newsroom - 6/9
How journalists get their stories - 7/9
Quiz - 8/9
In summary - 9/9
Post-module assessment
Module completed!
Maximising opportunities in the media
Pre-module assessment
Learning objectives - 1/8
Identifying different sections or segments within a media outlet - 2/8
Exercises - 3/8
A few more exercises - 4/8
How to find space for science - 5/8
Follow-up stories - 6/8
Examples of follow-up stories - 7/8
Summary - 8/8
Post module assessment
Module completed!
How to find and work with a journalist
Pre-module assessment
Learning objectives - 1/11
Introduction - 2/11
How to find journalists - 3/11
Option 1: Look for the authors of good science stories - 4/11 (0:30)
Option 2: See who is following your organisation online - 5/11
Option 3: Use professional associations - 6/11
Option 4: Introduce yourself at science meetings and events -7/11
Option 5: Referral from other scientists and journalists - 8/11
Managing contacts - 9/11
How to work with journalists - 10/11
Summary - 11/11
Post module assessment
Module completed!
How to write a press release
Pre-module assessment
Learning objective - 1/11
Warm-up activity - 2/11
Under what circumstances do you issue a press release? - 3/11
Before you write anything... - 4/11
How to structure a press release - 5/11
How to write your press release - heading - 6/11
How to write your press release - paragraphs - 7/11
How to write your press release - other components - 8/11
Common mistakes - 9/11
Five ways to disseminate your press release - 10/11
In summary - 11/11
Post module assessment
Module completed!
How to handle media interviews
Pre-module assessment
Learning objective - 1/10
What do journalists want? - 2/10
Benefits of media involvement - 3/10
Interview after a press release - 4/10
Scientists as sources of information - 5/10
Anticipating the journalist’s questions - 6/10
Handling the interview - 7/10
Some do’s and don’ts during an interview - 8/10
After the interview - 9/10
Summary - 10/10
Post module assessment
Module completed!
Live on air: Handling radio and TV talk shows
Pre-module assessment
Learning objective - 1/8
Introduction - 2/8
Warm-up - 3/8
How to get invited to participate in a talk show - part 1 - 4/8
How to get invited to participate in a talk show - part 2 - 5/8
Some Do’s and Don’ts - 6/8
In front of the camera - 7/8
And finally... - 8/8
Post module assessment
Module completed!
Creating a science blog
Pre-module assessment
Learning objective - 1/7
So, what is a blog? - 2/7
Why have a science blog? - 3/7
Getting started - 4/7
What makes a great blog? - 5/7
Homework - 6/7
In summary - 7/7
Post module assessment
Module completed!
Using social media to communicate your research
Pre-module assessment
Learning objective - 1/11
Warm-up activity - 2/11
Benefits of using social media - 3/11
Selecting social media platforms - 4/11
Facebook - 5/11
Twitter - 6/11
YouTube, WhatsApp, Instagram and LinkedIn - 7/11
Synchronisation of social media accounts - 8/11
Tips on packaging social media content - 9/11
What to share on social media - 10/11
In summary - 11/11
Post module assessment
Module completed!
Developing a media plan for your research
Pre-module assessment
Learning objective - 1/8
Let’s begin with a poll - 2/8
Why work with the media - 3/8
Why a media plan - 4/8
Choosing media outlets - 5/8
What to communicate at different stages of research - 6/8
When to release information - 7/8
In summary - 8/8
Post module assessment
Course completed!
How to simplify science: recap - 10/10
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