Welcome to the course
The clash between researchers and journalists
How science journalism works
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Section objectives and warm-up
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Video: Thinking like a journalist (4:13)
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Summary: The ‘ingredients’ of news
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Activity: Detecting news values
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Answers: What news values did you find?
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Activity: Why does a story matter now?
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Summary: What do audiences ask themselves?
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Activity: Find the Five Ws and H
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Answers: How do your answer compare?
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Activity: Turn abstracts into headlines
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Answers: What headlines did you come up with?
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Activity and feedback: Find the news in your research
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Section roundup: Key points
Dealing with media requests: Part 1
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Section objectives and warm-up
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Video: Tips on producing a media statement (3:23)
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Summary: Preparing to face the media
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Activity and feedback: How press releases can misrepresent research
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Activity: Working with a press office
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Summary: What to expect from a press office
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Video: How to handle media requests (3:08)
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Summary: Dealing with media requests
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Section roundup: Key points
Dealing with media requests: Part 2
Test your understanding: Quiz 1
How to communicate your research
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Section objectives and warm-up
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Video: How to simplify your message (3:56)
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Activity and feedback: Considering 'big ideas' in research
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Activity: What makes science communication effective?
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Check: What features did you identify?
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Activity: Using simpler words
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Activity: Replacing jargon for your research
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Activity and feedback: Making research less abstract
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Check: What did you think of Elspeth Kenny’s talk?
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Activity: Explain your research
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Section roundup: Key points
Public speaking and television interviews
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Section objectives and warm-up
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Video: Staying in control during interviews (4:04)
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Summary: Tips for before and during interviews
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Activity: Analysing public speaking
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Activity: Assessing your public speaking
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Video: How to improve your public speaking (3:46)
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Summary: Speaking habits
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Activity and feedback: How to deal with difficult questions
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Activity: How do press conferences work?
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Summary: Features of press conferences
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Summary: What to consider for a TV interview
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Section roundup: Key points
Complaints and libel
Dealing with controversy and confusion
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Section objectives and warm-up
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Activity: Identify perceived risk in your research
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Activity: Addressing fears about science
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Summary: What’s the best way to communicate risk?
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Activity and feedback: When not to communicate with journalists
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Summary: When to turn down a journalist
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Section roundup: Key points
How to work with journalists
Test your understanding: Quiz 2
Crossing the finish line
